Lifestyle Asset Management signs major sponsorship deal with Volleyball Australia.

Lifestyle Asset Management is excited to announce their position as the naming rights partner with Volleyball Australia for the 2010 Australian Beach Volleyball Championships and National Series.
The partnership has already begun in the countdown to the Lifestyle Asset Management Australian Beach Championships in Brisbane in March, with support for the National Beach Series including the Queensland Open at Surfers Paradise this weekend as part of Summer Time 2010.

Sixty-four teams (32 males and 32 females) from around Australia will converge on Sandstorm Beach Club in Brisbane between March 11 and 14, to battle out the Lifestyle Asset Management Australian Beach Championships.

CEO of Lifestyle Asset Management, Murray Priestley said his group is excited to link its brand with one of Australia's most exciting Olympic sports.

"We are all very excited to be supporting the Australian Beach Volleyball Tour. The sport is energetic, fast-paced, tough and thrilling to watch - all ingredients we have been seeking in our sponsorship portfolio," Mr Priestley says.

"The team at Lifestyle Asset Management are big believers in a healthy lifestyle and work-life balance and all looking forward to really getting behind these athletes and cheering them on throughout the competition."

Volleyball Australia is delighted to have Lifestyle Asset Management as a naming rights partner and VA CEO Joan Perry is looking forward to an exciting new partnership.

"Our sport is one that relies on perfect partners and this new partnership is just the boost the sport, our Australian Championships and the National Series has been looking for," said Ms Perry.

"The sponsorship will provide national television coverage of the Australian championships and also inject $20,000 prize money into the event."

Ms Perry continues: "The relationship is also one which I'm sure can assist us in growing an exciting future for the sport in the countdown to the major events like the 2010 Lifestyle Asset Management Australian Championships and ultimately boost our path to the 2012 Olympics in London.

"It is as a result of the relationship built up with our four-time Olympian Natalie Cook, that we have been able to secure Lifestyle Asset Management as our major partner for the Australian Beach Championships and Beach Series."

Natalie Cook heads up the ambassador program for Lifestyle Asset Management, a program created to support established and upcoming athletes and sporting personalities by empowering them to financially self-sustain their careers through trading.

"As a minor sport in Australia (relative to the football codes, cricket, golf, tennis) it is always a challenge to fund the level of event required to make an impression in the Aussie sports market," says Ms Cook.

"When I was introduced to Lifestyle Asset Management, I immediately saw a way to make sport sponsorship sustainable for athletes, events and sporting associations, and just by understanding LAM it is possible."

"With the current economy, and threat of decreases in government funding, the smaller sports will suffer in the future," says Ms Cook.

Lifestyle Asset Management is a diversified financial services group operating throughout Australia, the United States and the United Kingdom.

The group offers clients a range of professional tailored solutions, tools and advice that span the full spectrum of asset classes including equity, fixed income, currency, commodities, property, exchange traded funds, retirement planning, superannuation and wealth protection.

The National Beach Championships are on March 11 - 14 at Sandstorm Beach Club in Nathan, Brisbane.